Articles

These articles will give you more information on branded environments.

First Impressions

Is Brandscaping for You? Five Tests to Determine if You Need a Lobby Makeover

The Lobby Makeover Process

Why Do a Makeover?

 

Lobby Makeovers in the News

The Tennessean: Advent Spills Corporate Branding Secrets (PDF)

Nashville Buisness Journal:  Mid-sized companies finding benefits in lobby makeovers  (PDF)

The Tennessean:  Office Makeovers Communicate Brand (PDF)

Chattanooga Times Free Press: Doll up lobby, add to brand..... (PDF)

Wall Street Journal - Radio Edition: Lobby Makeover interview with John Roberson, President of Advent (MP3)

Nashville City Paper: Local Companies Reinvent Themselves with Branding (PDF)

ROI Magazine: Lobby Makeover Makes Big Impact (PDF)